How to Become an SEO Specialist

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Like many more technology focused jobs, SEO offers no specific roadmap for arriving at employment. Unlike say web development or copywriting, you can’t simply take a certificate program and wind up with employed at the end. If you are wondering if SEO is the right field to get in, I can only speak personal experience as wider data on SEO …

What is Google Cache & Why it Matters for SEO

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If you don’t know what Google cache is and why it’s important for your SEO efforts, you are making a common and critical mistake in your SEO efforts. So many hours of link building could be saved if SEOs and marketers knew how to evaluate sites with this in mind. What is Google Cache? Google cache is simply the most …

How to Replace SEO Tools with Google

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Many SEOs, especially those that don’t work at marketing agencies or companies, are confronted by the challenge of not wanting to pay for expensive SEO tools that have become the industry standard. There are ways to get around this using free tools and free trials. But the longer I work longer in SEO, the more I come to realize that …

The Top 5 Google Search Result Types and How to Target Each

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Not all search results are the same.  There are different types of Google Search results that users come across, and each has different factors that go into how a particular website will rank for it. When choosing any keyword to target for a website, it’s important to understand this and tailor a search strategy accordingly. So with that in mind, …

Top 10 SEO Tips for New Websites

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The 10 things you need to boost SEO on new websites. Purchase your own domain don’t use free sites Pick a target keyword Build links Implement Scheme Markup for easy boost Share website to friends and on social media for traffic Write a blog Link internally and externally Test site speed Evaluate website analytics Build more links These Top 10 …