Making Sense of Issues in the Index Coverage Report

Ryan MacKellar Blog 0 Comments

The arrival of the index coverage report is an exciting development for SEOs and developers alike. Being able to see which pages are indexed and which are not is powerful, especially for larger websites where it’s hard to determine manually. But many of the indexed statuses may be new (it certainly was to me) and it’s hard to make sense of …

[Infographic] My Six Search Resolutions for 2018

Ryan MacKellar Blog 0 Comments

My 6 Search Resolutions for 2018 SEO is changing. All of spammy, algorithm-first tactics (low quality backlinks, keyword-stuffed title tags) are headed for the dustbin. To achieve success on Google for 2018, the needs of user must come first. The more useful your website is to any visitor, the better it will perform. With that in mind, here are my …

3 SEO Strategies to Make You Money Travel Blogging

Ryan MacKellar Blog 0 Comments

Travelling the world and blogging about it seems like a dream job for many Millennials trapped in office jobs that barely cover their rent. But it can be hard to develop a way to turn that passion into a sustainable lifestyle. Fortunately, other people have done it before and you can do it too. Personally, I am not a travel …

Keyword Maps in 2018: User-Centred Approach is Now King

Ryan MacKellar Blog 0 Comments

Keyword maps are the foundation of any SEO strategy. You can a site 100% optimized and with a domain authority equal to Wikipedia, but if you don’t target the right keywords on the right pages your SEO efforts won’t amount to much. For those unaware, a keyword map is a spreadsheet containing a list of URLs from a website and …

How to Become an SEO Specialist

Ryan MacKellar Blog 1 Comment

Like many more technology focused jobs, SEO offers no specific roadmap for arriving at employment. Unlike say web development or copywriting, you can’t simply take a certificate program and wind up with employed at the end. If you are wondering if SEO is the right field to get in, I can only speak personal experience as wider data on SEO …

What is Google Cache & Why it Matters for SEO

Ryan MacKellar Blog 0 Comments

If you don’t know what Google cache is and why it’s important for your SEO efforts, you are making a common and critical mistake in your SEO efforts. So many hours of link building could be saved if SEOs and marketers knew how to evaluate sites with this in mind. What is Google Cache? Google cache is simply the most …

How to Replace SEO Tools with Google

Ryan MacKellar Blog 0 Comments

Many SEOs, especially those that don’t work at marketing agencies or companies, are confronted by the challenge of not wanting to pay for expensive SEO tools that have become the industry standard. There are ways to get around this using free tools and free trials. But the longer I work longer in SEO, the more I come to realize that …

The Top 5 Google Search Result Types & Targeting Each

Ryan MacKellar Blog 0 Comments

Not all search results are the same.  There are different types of Google Search results that users come across, and each has different factors that go into how a particular website will rank for it. When choosing any keyword to target for a website, it’s important to understand this and tailor a search strategy accordingly. So with that in mind, …

Top 10 SEO Tips for New Websites

Ryan MacKellar Blog 0 Comments

These Top 10 SEO tactics for new websites come from a combination of my experiences trying to rank my site with some knowledge of SEO and all of my subsequent training and experience as an SEO specialist. This is a megasized guide but it’s worth it. I wish I had known all of these when I was getting started. But …